Create a century-old home brand wealth

Enterprise IntroductionDevelopment StrategyEnterprise HonorsEasyhome HistoryChairman’s Message

Enterprise’s Vision and Development Strategy

Centralized on home improvement and supported by four pillars of E-commerce, logistics, finance and large consumption, Easyhome is determined to build itself into the No.1 brand in China’s home improvement industry, boasting over 600 physical stores, and over 100 billion yuan’s Gross merchandise volume (GMV) and over 5 billion yuan’s profits are expected to be achieved online and offline annually within five years (before 2022); and furthermore, to complete transition and upgrading from “Big Home Improvement” to “Large Consumption”, and go abroad, expand its physical stores up to 1200 with GMV over 200 billion yuan, become the No. 1 commercial brand in China within 10 years. Its long-term target is to become an everlasting prosperous Chinese store and worldly recognized commercial brand.


Make home improvement and home service happy and simple


Specialization, Market-oriented, Standardization and Learning
Service-based and Integrity-centered
Live with Heart, Concentrate on Work
Execution Comes First, Prioritize Enterprise First
Being the First Forever, Performance is Your Best Bargaining Chip





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