to become an everlasting prosperous Chinese store and worldly recognized commercial brand.

Enterprise IntroductionDevelopment StrategyEnterprise HonorsEasyhome HistoryChairman’s Message

From Chairman

An ancient poet gave us a good description of a residence’s atmosphere, “while picking asters 'neath the Eastern fence, my gaze upon the Southern mountain rests.” As its name suggests, Easyhome signifies a stable and free home. So, the name resembles a cozy and comfortable home environment that people will settle peacefully and freely.

Since its founding in 1999, the company continuously innovated its management and services based on its good faith and service-oriented business concept and its commitment to improve the living environment aesthetics and provide an easy and fun family service. By the end of 2017, the company had opened 223 large home furnishing chain stores in 30 provinces. Along with its 60-billion-yuan gross merchandise volume, the company is not only the leader of the home furnishing industry, it has also become one of the most influential brands in the Chinese commercial circulation.

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As the Socialism with Chinese characteristics ushering into a new era - the rejuvenation of the Chinese nation, Easyhome has also entered into a new journey for its future development. Within the next 5-10 years, the company plans to complete online and offline integration based on home furnishing business, supported by e-commerce, logistics, finance, and consumer products. The company plans to complete the upgrading transition from big-home furnishing to big-consumer products. While completing domestic market’s chain stores layout, following the Road Belt strategic development, the company will take the Chinese home furnishing brands abroad. Within the next ten years, it is expected to open more than 1,200 stores with gross merchandise volume of over 200 billion yuan, becoming the No. 1 Chinese home furnishing brand and consumer brand. It will be a well-known commercial brand that its employees take pride in and its partners trust in. It will be a brand that will benefit the country and its people.

“I light up the art of living and create the warmth of home.” People’s yearning for a better life becomes our ideal and goal. Together, let us look forward to an Easyhome of better tomorrow.

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